SoGoNow.com fills a unique niche in the travel industry.  While most travel sites are focused on the transaction – selling an airline ticket, or booking a hotel – SoGoNow.com is focused on inspiring consumers with firsthand content and thousands of travel and vacation ideas.  SoGoNow.com is an important travel planning resource for thousands of travelers every day. The SoGoNow community loves to travel and they are eager to learn about and visit interesting people and places around the world.

Launched in March 2005 by veteran travel industry marketer Will Seccombe, SoGoNow.com is focused on inspiring travelers with thousands of travel ideas in articles about places to go and things to see.

Every time you visit the site it looks different. The featured article is always changing and there are new travel articles, travel news and vacation deals added weekly.
 
The site appears to have caught on among travelers. After the sites first six months online SoGoNow.com won a WebAward for Outstanding Achievement in Web site Development from the Web Marketing Association. Consequently, visits to the site have continued to grow every month.

The average visitor comes back to the site two times per month and spends more than eight minutes on the site during each visit. Destination marketers have noticed the site as well.